Science Communication – the Basics for First Stage and Recognised Researchers (R1/R2)

What would you tell lay persons, media representatives or politicians about your work? Which kind of communication is best for your own issues? And how can you elaborate your own communication profile? This module introduces to the basics of (good) science communication. Intended Learning Outcomes: You will …• Receive an introduction to media work: With which topics and methods can you attract attention? What do media professionals and what does the public pay attention to? • Get a brief overview of the different channels of science communication and how to use them profitably. This ranges from the classic print media and broadcasting, to the most common online services and social media channels.• Learn how professionals set up a communication concept.• Receive ideas for customized measures for your own topics and interests.• Find out who and what can support you in your science communication and, last but not least, • Discuss the ethical demands for good science communication.